BHN powers the partner experience across catalog, ordering, fulfillment, wallet and store-value management, servicing, reporting, and related operational workflows.

Supported capabilities by partner program persona

Partner Persona	Definition
B2C	partner sells direct to the end consumer
B2B2C	partner serves a business program that fulfills to an end recipient
B2B	partner serves a business buyer or enterprise use case

Key capabilities

Functional area	How
Onboarding	Developer portal, sandbox, guides, recipes, OAuth credentials
Catalog	APIs for real-time catalog, search, ranking, customization, and locale support
Promotions	Promotion metadata via catalog, real-time promotion budget validations, and support for discount and value-add promotions
Ordering	APIs for sync ordering, async ordering, high throughput, and idempotency
Fulfillment	APIs for email, SMS, API-direct delivery, physical delivery, and scheduled send
Wallet services	APIs to create, fund, and operate branded store-value wallets; supports gift, refund, and promo delivery; PCI compliant with smart redemption and async support
Notifications & Webhooks	Order status updates, catalog updates, promotion updates, and related event notifications
B2C Payment processing & Risk	Payment widget, payment methods, fraud controls, chargebacks, and reconciliation
Servicing	APIs, webhooks, and BHN Servicing Tool
Reporting	Standard & customizable reports, dashboards, Order Details, and eGift View Details

Use cases

With these capabilities BHN supports many uses cases, here are some quick guides to those use cases -

Fulfillment only -Digital order
Payment processing and Fulfillment
Ordering with Promotion
Stored Value & Wallet capabilities ( coming soon)